Comprehensive order analytics dashboard covering sales, profit, country, customer, time, logistics, and anomaly analysis

1 · Sales Overview
Total revenue
348.8M
SEK (excl. VAT)
Total orders
682,792
Oct 2018 – Oct 2020
Avg. order value
510.8
SEK / order
Total profit
218.4M
SEK
Avg. profit margin
64.2%
Range: 42%–83%
Monthly trend
Monthly order volume and revenue trend.
2 · Country Analysis
Top 12 countries
Country-level order and sales analysis.
Billing ≠ Shipping: only 15 orders (negligible cross-border mismatch)
3 · Customer Analysis
Total customers
577,950
Repeat buyers
82,041
14.2% of customers
One-time buyers
495,909
85.8% of customers
Top customer LTV
54,339
SEK (16 orders)
Repeat vs. one-time buyers
Repeat purchase rate.
Top 10 customers by LTV (SEK)
High-value customer analysis.
4 · Time Analysis
Order time distribution.
5 · Logistics & Shipping Analysis
Shipping fee vs. order weight by country.
6 · Anomaly Analysis
Very high margin (>80%)
13,376
Avg. 82.6%
Zero-profit orders
4,646
Likely promo / gifts
Very high shipping fee
6,826
Avg. 61.6 SEK
Top high-fee country
GB
4,892 outlier orders
Top 5 countries by high-shipping-fee orders
High shipping fee country breakdown.